Background 🖼

Luve ia mobile 1st AVOD video streaming platform in Taiwan, powered by GEN Z and delivering to a GEN Z audience. Fiving youth content they want by the biggest database of power influencers in Asia, LUVE uses these anchor creators to make itself uniquely in a saturated traditional video space. Together we produce to display content which is uniquely LUVE.

Goals 🎯

• Increase View
• Increase Watch time
• Growth Hacking
• Share, install
• User and Creator engagement
• Follow, like, wishlist
• Ads Engagement 
• Acquire user full Profiling
• To simplify users’ navigation flow
• To streamline design for ease of use
• To ensure a more user-friendly experience for users
• To ease profile data collection- To create more engagement and time spent on app

LUVE Progress 📊

Project Owner: Kamilia Fauzi

People working on the project : 4 People

Workflow:

• We started by gathering all the database and doing research, understanding what and why the users do and don't during their workflow progression.
• Defining problems out of the research and with all the material sources that we had gather.
• Brainstorming and problem solving with teammates and in the same time ensuring product team's mission and vision are align with stakeholders' request.
• Having a plan for UI, UX and product experience before starting the project.
• Making sure timeline set up are within the goals set. Most of the features we launch are based on scrum technique.
• Wireframing, designed, implemented and monitored prototypes and sites for continuous improvement and created eye catching and functional design concepts.
• Product testing - to measure the properties or performance of products
• Planning product launch - requires visual update, emails send, slack and follow up after launching.
• Intervention - Review lessons learned and areas of improvement.

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All project are monitored and documented in every aspect from head to toe.

Please contact me to get to know more.

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